Meet Stateside

Cristina Pinzon

Cristina Pinzon is the president and founder of Stateside Affairs. She brings more than 15 years of media and government experience, having worked for several high-profile organizations including the State of New Jersey, NBC, News 12 and United Way.

Cristina has championed a diverse array of issues using creative marketing solutions, strategic thinking, and effective problem-solving skills. Based on her prior experience as a journalist and a government official, Cristina is uniquely positioned in both public-private sectors, bringing added value to her work. In addition to her professional career, Cristina has held various senior positions for political campaigns across the State of New Jersey, several of which won by historical margins.

Most recently, Cristina’s firm has been recognized for its work with the Phil Murphy for Governor campaign, the State Democratic Committee, the City of Elizabeth, the State of New York, and the Orange Housing Authority. Cristina used her strong ties to the Latino community to help propel Murphy into the governorship. During Murphy’s successful campaign for governor, Cristina managed and oversaw Spanish language media strategy, including the campaign’s media buy for digital, radio, TV and print platforms. As a result, a historic number of Latinos turned out to vote.

Cristina is a former commissioner and chairperson for the Elizabeth Housing Authority, where she worked to ensure low-and middle-income families have quality and safe affordable housing. She is also a former board member and advocacy chair for the Young Women's Christian Association of Union County (YWCA-UC), an internationally known non-profit domestic violence agency which provides emergency shelter to women and children who are victims of abuse.

In 2017, Cristina was recognized by Univision 41 and named Insider NJ’s Top 100 Millennials. She is also an alumna of Emerge New Jersey, a premiere political training organization for Democratic women in the state. Currently, Cristina serves as an executive board member and public relations secretary for the Latinas United for Political Empowerment (LUPE-PAC), a non-partisan political action committee whose mission is to increase the number of Latinas in elected and appointed office.

In 2018, Cristina was recognized by Make the Road New Jersey’s as a Comunidad, Dignidad & Poder leader in immigration advocacy. She also recently received an award by the Boy Scouts of America at their 2019 Tribute to Women’s Award.

In 2019, Cristina was honored to join the executive board of the Statewide Hispanic Chamber of Commerce. The chamber is the voice of the more than 120,000 Latino businesses that contribute more than $20 billion to the New Jersey economy. It is also ranked as the number one chamber in State of New Jersey by NJBiz.

Cristina holds a bachelor’s degree with honors in broadcast journalism with a concentration in political science from Montclair State University. She is certified from Rutgers State University in Public Housing Section 8 Management and Assessment, Tenant Based Assistance, Financial Issues and Procedures, and Ethics.

Sean Coll

Dr. Sean Coll brings his business acumen, and exemplary work ethics to his role as Chief Operating Officer. As COO, Sean’s goal is to ensure that Stateside Affairs continues to function efficiently to drive extensive and sustainable growth, setting goals for performance and expansion, and establishing policies that promote Stateside Affairs’ overall mission. He is responsible for designing and implementing business strategies, plans, and procedures. He takes a leading role in expansion activities such investments, acquisitions, and corporate alliances and evaluates the success of those initiatives by analyzing and interpreting data and metrics. As second-in-command at Stateside Affairs, Sean encourages staff members toward maximum performance and dedication. As an officer of the firm, Sean plans, develops, and implements Stateside Affairs’ fiscal performance. He evaluates the impact of long-range planning and introduces new programs and strategies. He is responsible for preparing monthly budgets as well as providing an accurate analysis of those costs. Dr. Coll is a double Rutgers graduate, holding a bachelor’s degree in exercise science with minor in history and a doctorate in physical therapy.  

Laura Gaviria

Laura Gaviria brings her expertise in social and digital media and web design to her position as digital marketing manager. She handles all our clients marketing and communications across the wide spectrum of social media platforms. In addition, Laura has played an instrumental role in event planning and execution. She has successfully managed events and press conferences for a varied group of clients that includes the Elizabeth Coalition to House the Homeless, Newark Housing Authority Scholarship Foundation, Emerge NJ, and many others.

She is a graduate of Kean University from which she earned a bachelor's degree in psychology cum laude. Laura is bilingual and is currently learning American Sign Language as well. In her spare time, she volunteers with United Way of Greater Union County, Make the Road New Jersey and the Elizabeth Coalition to House the Homeless. She also tutors kids of various ages in subjects such as Math, English, and Spanish.

LisaMarie Gaeta

Lisa is our Social Media and Public Relations Manager at Stateside Affairs. With a decade of marketing experience, she is passionate about social media marketing and has a strong background in managing social media across numerous industries. She strives to provide a quality experience over just quantity; her clients haven't only gained more followers, but have even been afforded direct ROI. Lisa also plays a role as one of Stateside Affairs’ producers for its clients’ livestream and pre-recorded programs that include COVID-19 updates. She is also responsible for coordinating the guests and the branding of each program.

Lisa graduated summa cum laude with a bachelor's degree in Advertising and Public Relations from Rochester Institute of Technology and studied abroad in an Italian immersion program in Italy. She also minored in Italian language and web design and development. Some things she enjoys are arts and crafts, kayaking, and spending time with family and friends.

Christopher DeCotiis

Christopher brings his expertise in social media and digital marketing to his position as a public relations and digital media associate. He handles our clients' marketing and communication requirements across the wide spectrum of social media platforms. Christopher began his experience with Stateside Affairs in the summer of 2019 as an intern. Christopher is a Class of 2021 Roger Williams University Graduate, where he had majored in marketing at the Gabelli School of Business. Christopher was named to the 2019, 2020, 2021 Roger Williams Dean’s list and is the co-founder of “Dear Heart,” a non-profit organization that fundraises to help pay cancer patients’ medical expenses. Chris also volunteers his time on weekends doing clean-up duty to keep his hometown of River Vale clean and beautiful.

Skylyr VanDerveer

Skylyr is happily joining our team as she completes her BA in communications at Nova Southeastern University. She joined us in January 2021 as an intern and has become an outstanding asset to clients. As Public Relations Coordinator, she handles our clients marketing and communication requirements across the wide spectrum of social media platforms. She also helps assist in website development, branding, and livestreaming. 

Isabel Hamada

Isabel Hamada is our public relations and digital media coordinator at Stateside Affairs. She brings a lot of creativity, reliable communication, and out-of-the-box thinking to the team. Isabel handles our clients’ communication and marketing requirements across a wide spectrum of social media platforms. She has assisted in managing digital information, curating social media posts and producing live streaming.   Isabel is a second generation Filipina-Japanese descendant, who graduated from Ocean County College in 2019 with an Associates in Humanities. A Magna Cum Laude graduate from Kean University, Isabel graduated in 2020 with a bachelor's degree in public relations. She was also the president of the Communication’s Club and the Kean-Ocean PRSSA Chapter. During her educational career in 2019, Isabel rose within her class to raise hunger awareness for Fulfill (formally the Foodbank of Monmouth & Ocean Counties). The campaign, #OrangeYouGlad was a college-run food drive which Isabel led from October to November. The Kean-Ocean PRSSA raised 207lbs of food to feed the Ocean County community during the holiday season which had gotten recognition from the Kean-Ocean administration.   Outside of the workplace, Isabel owns a small business called The Decora Shoppe where proceeds go to Asian American nonprofits and campaigns to Stop Asian American Pacific Islander Hate (#StopAAPIHate). She created the campaign #EducatetheHate where the shoppe educates the public about Asian American and Pacific Islander culture. Isabel is currently learning Japanese, enjoys reading, playing video games, listening to music, and creating art.